Keeping the public informed

With so much focus these days on the possibility of global pandemic, officials are particularly interested in keeping the public informed of what to expect in the event of a major health emergency. In ensuring that all citizens are equally informed, it is important for public health and safety authorities, such as those within Emergency Preparedness, to consider how the millions of individuals unable to read conventional print can access this critical information.             
 
Communicating with the public about precautions, symptoms, treatment, and quarantine when dealing with a sick family member, friend or colleague is essential to containing an outbreak. Importantly, ensuring that people are fully and equally informed is one of the most important roles of public health agencies in dealing with a potential crisis, and assists with the necessary attention and overall control.  
 
If we are truly lucky, the Swine Flu will pass us by, and simply serve as a warning for the future. What it has taught all of us though is the need to be prepared for just such a major health emergency. Whether public emergencies are health-related, such as this one, natural, or manmade, communication is an important aspect to limiting the negative impacts of an event. Ensuring that every available communication format and channel is taken advantage of to ensure that all persons have access to important and relevant information to make informed decisions about their lives… and in this case, the lives of others!