THE BUSINESS CASE
Accessibility drives market share
The role of demographic and cultural shifts
Aging boomers experiencing vision loss are a growing market, and they expect great customer experiences. Optimize accessible communications with T-Base and net a high return. As the RODI (Return on Disability Index) shows, an enlightened approach to accessibility correlates with better corporate performance. Plus, innovations that enhance accessibility create value – consider Siri!
Consumers apt to move business due to lack of visual accessibility:
51 million

The population of people in the USA who have low vision or are blind, along with friends and family, adds up to 68 million. Out of this, a full 51 million are apt to move business from companies that don’t provide visual accessibility.